The Client
Grace Klein Community
Grace Klein Community is an educational and charitable non-profit dedicated to providing relief to the poor, disadvantaged and underprivileged. Their vision is to share resources for the purpose of building relationships to ignite restoration of individuals, families, and communities.
Influencer / Brand Partnerships
I chose two different Birmingham-based food partnerships that would be in line with Grace Klein Community's values and mission. Both Jamie Tarence and the Vulcan Nutrition are ran by Chrsitians who want to help others with nutrition.
Video Content
My name is Alexa Young
My goal was to create a "call to action" post. I wanted to create a video that not only encouraged viewers to sign up to volunteer but also to show them the step by step process on how to do so.
The caption:
Are you looking to volunteer with us? There are several opportunities to help us and it's quick and simple to sign up!
📱 We look forward to seeing you! Click the link in our bio to get started. 🔗
#wesayyes #feedbhm #gracekleincommunity #alabamabusiness #bhamnow #makeadifference #loveservesharerepeat #communitypartner #communityservice #birmingham

Photo Content
My goal was to use the brand guidelines to increase viewers. I wanted this post to be simple but show the GKC brand iteself by displaying the brand colors and building. After incorporating the proper colors and using shapes that led the viewers eyes toward the main words, I counted this post as successful!
Instagram Story: The class was tasked to post story content on our personal accounts. This post was created to bring awareness to the GKC brand and to showcase my day serving with Grace Klein Community for a few hours. After posting about my day of service. GKC reposted my story content to their professional account.
Is your church, non-profit, or service group interested in partnering with us? ⛪
Contact us for more information. We would love to hear from you!
🔗 volunteer.feedbhm.org #feedBHM #WeSayYes #bhamnow #makeadifference #loveservesharerepeat #gracekleincommunity
The Numbers
6
700
Video Content
Views Clicks
Photo Content
Story Content
14
850
Views Clicks
3
7
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